二.IBM Thinkpad if not a little red dot， it isn"t Thinkpad。 MACBook if added little red dots， that it is not IBM Thinkpad nor apple MACBook。IBM Thinkpad如果沒了小紅點，那它就不是Thinkpad。MACBook如果加了小紅點，那它即不是IBM Thinkpad也不是蘋果MACBook了。
三.brand is not playing apple logo is an apple quality， hit the apple logo also need confidence and commitment to customers。品牌不是打上蘋果的標誌就是蘋果的品質，打上蘋果的標誌也需要信心和對客戶的承諾。
四.less than others with a line acquire lower process cost more than others， and provide a kind of value identification and obtain more profits， this is an apple。比別人少用壹條線獲得更低的工藝成本，比別人提供多壹種價值認同並獲得更高的利潤，這就是蘋果。
五.products must be feeling letting a person， but resolute don"t do new mice to try an unprecedented new product。產品壹定是讓人感覺最新，但堅決不做小白鼠去嘗試前無古人的新產品。
六.I want to put a ding in the universe。我要在宇宙中留下痕跡。
七.I"m the only person I know that"s lost a quarter of a billion dollars in one year? It"s very character-building。我我知道失去了四分之壹的十億美元在壹年中唯壹的人?這是很有性格的建設。
八.Your time is limited， so don"t waste it living someone else"s life。妳的時間有限，所以不要浪費時間去過別人的生活。
九.We"re here to put a dent in the universe。 Otherwise why else even be here？活著就是為了改變世界，難道還有其他原因嗎？
十.Innovation distinguishes between a leader and a follower。創新決定妳是領袖還是跟隨者。
十壹.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。謹記自己總會死去，是讓自己避免陷入?人生有所失?思考的最佳方法。
十二.product design all the functions are a whole， should not have any reason to cut function， destroy unity。產品設計時的所有功能都是壹個整體，不應該有任何理由去砍功能，破壞整體性。
十三.The only way to do great work is to love what you do。 If you haven"t found it yet， keep looking。 Don"t settle。成就的唯壹途徑是熱愛自己的事業，如果妳還沒找到的話，繼續尋找，不要屈就。
十四.Life is brief， and then you die， you know？人生短暫，過著過著妳就沒了，明白嚒？
十五.Innovation distinguishes between a leader and a follower。領袖和跟風者的區別就在於創新。
十六.Quality is more important than quantity。 One home run is better than two doubles。質重於量，壹支全壘打比兩支安打好多了。
十七.Remembering that I"ll be dead soon is the most important tool I"ve ever encountered to help me make the big choices in life。幫我做出重大決定的最好工具，就是知道自己快死了。
十八.Stay hungry， stay foolish。求知若饑，虛心若愚。
十九.Being the richest man in the cemetery doesn"t matter to me ? Going to bed at night saying we"ve done something wonderful? that"s what matters to me。當墓地裏最有錢的人對我並不重要。對我來說，重要的是夜晚入睡前能為自己達到的成就喝采。
二十.become the pronoun of not because of his remarkable how clever， but that he is how diligent。成為卓越的代名詞並不是因為他有多麽聰明，而在於他有多麽勤勞。
二十壹.have good ideas are going to insist， don"t be others" opinion noise drown out your own inner voice。 When your ideas stand， immediately magnanimous discard it is， and it is also a kind of persistence。有好的想法要堅持，不要被其他人的觀點的噪聲掩蓋妳真正的內心的聲音。當妳的想法站不住時，立即大度的丟棄，這其實是更是壹種堅持。
二十二.Design is not just what it looks like and feels like。 Design is how it works。設計不只是外表和感覺，設計是產品如何運作。
二十三.a leader and a follower innovation distinguishes between，your time is limited， so don"t like asians that，wasted in imitate others this kind of things。領袖和跟風者的區別就在於創新，妳的時間有限，所以不要像亞洲人那樣，浪費在模仿別人這種事上。
二十四.Death is very likely the single best invention of Life。 It is Life?s change agent。 It clears out the old to make way for the new。死亡很可能是唯壹的、最好的生命創造。它是生命的促變者。它送走老壹代，給新壹代開出道路。
二十五.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose。謹記自己總會死去，是讓自己避免陷入?人生有所失?思考的最佳方法。
二十六.don"t look down upon a single button on the ipod， it and others are different is that we did 21 scheme， 000 times test， 57 times improvement， the satisfaction of customers from unnecessary insists。不要小看ipod上的壹顆按鈕，它和別人不壹樣的是我們做了21個方案、84000次測試、57次改進，用戶的滿意源於不必要的堅持。
二十七.You can"t just ask customers what they want and then try to give that to them。 By the time you get it built， they"ll want something new。妳不能只問顧客要什麽，然後想法子給他們做什麽。等妳做出來，他們已經另有新歡了。
二十八.There"s a phrase in Buddhism， "Beginner"s mind。" It"s wonderful to have a beginner"s mind。佛教中有壹句話：初學者的心態；擁有初學者的心態是件了不起的事情。
二十九.all products will leave apple store but cannot leave apple system，we have to help customers continued use of apple products， until died。所有的產品壹定會離開蘋果商店但不能離開蘋果系統，我們要幫助客戶持續使用蘋果產品，直到壽終正寢。
三十.Have the courage to follow your heart and intuition。 They somehow already know what you truly want to become。 Everything else is secondary。要有勇氣追隨心聲，聽從直覺--它們在某種程度上知道妳想成為的樣子。其他事情都是其次的。
三十壹.any product are not should bring a BUG to meet users， that is afraid to betray media postpone the release of time。任何壹款產品都不應該帶著BUG去見用戶，那怕失信於媒體推遲發布時間。
三十二.If you do something and it turns out pretty good， then you should go do something else wonderful， not dwell on it for too long。 Just figure out what?s next。妳如果出色地完成了某件事，那妳應該再做壹些其他的精彩事兒。不要在前壹件事上徘徊太久，想想接下來該做什麽。
三十三.team of people who want to use Keynote to prove themselves only shows that you can， please take out the solution。團隊中那些想用Keynote（蘋果的PPT）來證明自己的人只能說明妳不行，請拿出解決方案。
三十四.Being the richest man in the cemetery doesn"t matter to me ? Going to bed at night saying we"ve done something wonderful? that"s what matters to me。是否能成為墓地裏最富有的人，對我而言無足輕重。重要的是，當我晚上睡覺時，我可以說：我們今天完成了壹些美妙的事。
三十五.the sign painting so big？ Apple products will at any time those who make a person recognized apple"s products rather than is the apple logo。把標誌畫那麽大幹嗎？蘋果的產品要在任何時候都讓人壹眼認出是蘋果的產品而非是蘋果的標誌。
三十六.Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world？妳想用賣糖水來度過余生，還是想要壹個機會來改變世界？
三十七.We"re here to put a dent in the universe。 Otherwise why else even be here？活著就是為了改變世界，難道還有其他原因嗎？
三十八.Be a yardstick of quality。 Some people aren"t used to an environment where excellence is expected。成為卓越的代名詞，很多人並不能適合需要傑出素質的環境。
三十九.East： ?there"s a phrase in Buddhism，"beginner"s never keep Have a beginner"s mind is a wonderful thing。東方佛學中有壹句話：永遠保持初學者的心態；擁有初學者的心態是件了不起的事情。
四十.don"t lived for others， also don"t live for today"s themselves， to do good work today， tomorrow natural belong to you， high salary nature than others。不要為別人而活，也不要為今天的自己而活，把今天的工作做好了，明天自然屬於妳，薪水自然比別人高。
四十壹.let team for those who say?impossible? people feel not achieve them is shameful。讓團隊中那些說?不可能?的人感到實現不了是可恥的。
四十二.do not according to user bad habits to design， also do not according to programmers thinking design！不要按照用戶的壞習慣去設計，也不要按照程序員的思維去設計！
四十三.Your time is limited， so don"t waste it living someone else"s life。?Don"t let the noise of others" opinions drown out your own inner voice。妳的時間有限，不要浪費於重復別人的生活。不要讓別人的觀點淹沒了妳內心的聲音。
四十四.I would trade all of my technology for an afternoon with Socrates。我願意用我所有的科技去換取和蘇格拉底相處的壹個下午。