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修辭學

雙關語,常現於冷笑話中。冬季,Clown就不再加冰了,會用古老而經典的古詩詞為大家解釋其概念,願自行舉壹反三。

What is Harry Potter's favorite way to get down a hill?

Walking...

JK Rolling

What is Harry Potter's favorite way to get down a hill?(哈利波特最喜歡下山坡的方式是?)Walking … JK Rolling(走下來,逗妳的是滾下來才對,JK為Just Kidding縮寫,取哈利波特的作者名叫JK Rowling的諧音)。

Korean has soul.

(韓國有自己的靈魂。並且, Soul 和韓國首都首爾(Seoul)的發音相同)

I used to be a banker, but I lost my interest.

(我曾經是個銀行家,但我失去了興趣(我賠了錢))

。 ? 漢語中的雙關修辭

雙關語(pun)指在壹定的語言環境中,利用詞的多義和同音的條件,有意使語句具有雙重意義,言在此而意在彼的修辭方式。雙關可使語言表達得含蓄、幽默,而且能加深語意,給人以深刻印象。

漢語中有兩種雙關修辭:

1 諧音雙關:是指利用壹個詞意同或音近而兼顧兩種不同事物言此指彼的修辭手法。

(1) 音形皆同的諧音雙關

毛澤東寫於1957年的詞《蝶戀花·答李淑壹》中有壹句:?“我失驕楊君失柳,楊柳輕飏直上重霄九”中的“楊”實際上是指楊開慧,“柳”實際上是指柳直荀。

譯文:我失去了深受自己寵愛的妻子楊開慧妳失去了妳的丈夫柳直荀,楊柳二人的英魂輕輕飄向深廣的長空。

(2)同音不同形的諧音雙關。如李商隱《無題》“春蠶到死絲方盡,蠟炬成灰淚始幹”中“絲”即“思”的意思,以此來表達男女之間的思念。

(3)隱語諧音雙關。這種音的深層含義是指壹種不能明言的事件或人物命運等。這種雙關多用於文學作品中。如《紅樓夢》第五回:“可嘆停機德,堪憐詠絮才。玉帶林中掛,金簪雪裏埋。”詩中的“林”中掛的“玉帶”,“雪”中埋金簪,加上前面兩句詩,暗示了林黛玉、薛寶釵的命運。

(4)曲解諧音,即通過諧音使詞的意義擴大,壹音多詞。

如“談笑有鴻儒,往來無白丁”中“鴻”諧“紅”故能與“白”相對。再如“水舂雲母碓,風掃石楠花”中“楠”諧“男”,才能與“母”相對。

2語意雙關:是壹種根據詞的多義條件而故意導致言在此而意在彼的修辭方式。

常見於歇後語中:

“茶壺裏煮餃子—心裏有嘴倒不出”

“老太太抹口紅——給妳點顏色瞧瞧。”

廣告詞中:

露娜的脫毛儀,“脫”字用的好不好呢?

“凈”字呢?

。 英文中的Pun

英文定義:

The pun, also called paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophonic, homographic, metonymic, or figurative language. A pun differs from a malapropism in that a malapropism is an incorrect variation on a correct expression, while a pun involves expressions with multiple (correct or fairly reasonable) interpretations. Puns may be regarded as in-jokes or idiomatic constructions, especially as their usage and meaning are usually specific to a particular language or its culture. (譯文:雙關語,是壹種文字遊戲,它利用多義詞或發音相似的單詞的不同含義來達到預期的幽默或修辭效果。這些歧義可能是由於故意使用諧音雙關、語義雙關、轉喻或修飾語言而引起的。雙關語與文字誤用的不同之處在於誤用是不恰當的表達方式,而雙關語涉及具有多種(正確或相當合理)解釋的表達。雙關語可能被視為開玩笑或慣用語,特別是因為它們的用法和含義通常和語言或其文化有關。)

Puns have a long history in human writing. For example, the Roman playwright Plautus was famous for his puns and word games.(譯文:雙關語有悠久的歷史。例如,羅馬劇作家普拉烏圖斯(Platutus)就因其雙關語和文字遊戲而聞名。)

A person who is fond of making puns is called a punster. (The punster, it has been said, is a person who enjoys hearing his friends groan.) (譯文:壹個喜歡做雙關語的人叫做punster。 (據說,punster是喜歡聽朋友抱怨的人。))

諧音雙關(Homophonic)

例如, 喬治·卡林(George Carlin)名句:"atheism is a non-prophet institution"

the word prophet is put in place of its homophone profit, altering the common phrase "non-profit institution".

語義相關 (Homographic)

"You can tune a guitar, but you can't tuna fish. Unless of course, you play bass."

tuna - tune a 諧音相關

bass - 鱸魚-電貝斯 語義相關

廣告英語中的雙關語和翻譯

High on Stars

耀夜星河

“星”既指產品系列,又含有高處的意思,又有本身星星的含義同時指出產品設計中的星星形狀,妳還能體會到更多的意思麽?

Dior中的視覺雙關 (Visual Pun)

Dior的圖形中的雙關用的怎麽樣?jadore 擺出了香水瓶子的形狀,品牌名稱和包裝形狀合體,指真我香水系列。

妳能發現下面句子中的雙關語嗎?

Why did the skeleton not cross the road

Because he didn’t have the guts

Did you hear about the Frenchman who jumped off the Eiffel Tower wearing a parachute and landed in the river? The police didn't arrest him because he was clearly in Seine

The star asked the sun why the moon was always up so late. Sun responded that it was just a phase.

Two hats were hanging on a hat rack in the hallway. One hat said to the other, 'You stay here; I'll go on a-head'.

Three brothers bought a ranch in Texas and planned to raise cattle. They couldn't think of a name for their ranch so they asked their mother, who said, "You should name it 'Focus.'" The brothers were puzzled. "Why?" they asked. "Because," said their mother, "'Focus' is where the sun's rays meet."

Do you know why it's easy for a hunter to find a leopard? Because a leopard is always spotted.

A small boy swallowed some coins and was taken to a hospital. When his grandmother telephoned to ask how he was, a nurse said, 'No change yet.'

? THE END